Sorin Mierlea is the President of ASOCIAȚIA INFOCONS, a prominent consumer protection and advocacy organization in Romania. With a rich background in consumer rights and market advocacy, he holds key positions in various national and international bodies, including the Federation of Consumer Associations, the National Federation of Parents' Associations, and the Consumers' Committee. Sorin Mierlea is dedicated to empowering Romanian consumers to make informed choices and become active participants in the market. His extensive involvement in healthcare ethics boards, European consumer groups, and industry councils reflects his commitment to consumer education and advocacy. Sorin Mierlea's mission is to transform passive consumers into active, informed decision-makers, ultimately strengthening consumer rights and market fairness.