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Ed Morrison

Agile Strategy Lab

The founder of the Purdue Agile Strategy Lab and now the Director of the Lab at the University of North Alabama, Ed’s work emphasizes the strategic value of focused regional collaborations and open innovation, network-based models in today’s global economy. He is co-author of Strategic Doing: 10 Skills for Agile Leadership.

Ed developed a new discipline called Strategic Doing to accelerate these collaborations that is now widely used across the U.S. and is now gaining attention internationally. His work won the first Arthur D. Little Award for excellence in economic development presented by the American Economic Development Council.

Prior to starting his economic development work, Ed worked for Telesis, a corporate strategy consulting firm. In this position, he served on consulting teams for clients such as Ford Motor Company, Volvo, and General Electric. He conducted manufacturing cost studies in the U.S., Japan, Mexico, Canada, Italy, Sweden, and France.

Ed started his professional career in Washington, D.C., where he has served as a legislative assistant to an Ohio Congressman, staff attorney in the Federal Trade Commission, and staff counsel in the US Senate. He holds a BA degree cum laude with honors from Yale University, MBA and JD degrees from the University of Virginia, and a PhD degree in economics from the University of the Sunshine Coast.

10:00 - 10:30

Conference November 8

Strategic Doing

It is a new strategy discipline that is lean, agile and fast—just what companies, organizations, communities and regions need to survive and thrive.