Leila has a wide experience in strategic management, digital transformation and business development, advising companies on digital transformation, tech solutions and strategies that can help build a more sustainable business, with the human component and talent at the centre of the digitalization process.

Over the past 10 years she has developed markets and a network of international partners through new strategies in the IT sector. She is an advocate of a new commercial model, that focuses more on helping, building trust and not selling. Therefore, she is working with CONNECTS towards achieving a B4B (business for business) approach and platform, where businesses can grow stronger together, become more sustainable and also as a teacher of new business models at the Master in Industry 4.0 and digital transformation strategy within Universidad Europea Madrid.

With a Business Economics PhD in innovative methodology from the European University in Madrid in 2016, and a second PhD in Communication, focusing on communication and marketing strategies, from Malaga University in 2022, she is researching and publishing on topics like digital transformation, strategic management and marketing, sustainable business models.