Sorin Mierlea
Sorin Mierlea is President of InfoCons, Romania’s National Consumer Protection Association, since 2003. He is a leading advocate for consumer rights and has initiated major national projects, including the Federation of Consumer Associations and Romania’s first intellectual property campaign from a consumer protection perspective.
Throughout his career, Sorin Mierlea has represented consumers in numerous advisory and decision-making bodies at the national and European level. He has been actively involved in the Consumers’ Committee of ASRO, the National Federation of Parents’ Associations, the EUIPO Observatory, the permanent advisory group of the Financial Supervisory Authority, and ANEC, the European consumer voice in standardization. His broad engagement reflects a strong commitment to ensuring transparency, fairness, and respect for consumer rights in all sectors.
InfoCons, under his leadership, has grown into one of Romania’s most respected NGOs dedicated to consumer education and protection. It is a full member of Consumers International, a founding member of the Federation of Consumer Associations, and an active contributor to European and international consumer protection initiatives. Through awareness campaigns, educational programs, and strategic partnerships, InfoCons empowers citizens to become informed, responsible, and active participants in society and the marketplace.
InfoCons is a Romanian consumer protection organization focused on information, education, transparency and public interest initiatives. Its activity supports citizens, institutions and companies by promoting informed decisions, responsible behavior and access to relevant consumer information. While its mission is broader than industry alone, InfoCons is relevant to FACTORY 4.0 because digital transformation also changes the relationship between producers, technology providers and end users. As companies adopt connected products, digital services, data-driven platforms and automated processes, trust, transparency and accountability become essential. InfoCons contributes a public interest perspective to conversations about technology adoption, standards, responsible communication and consumer confidence. For industrial and business leaders, this perspective is important because competitiveness is increasingly linked not only to efficiency, but also to credibility, compliance, ethics and the ability to build trust in digital markets.
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